Camden, NJ (June 1, 2018) 鈥� Everyone loves a three-peat, especially when the winning combination helps provide care and support to people fighting cancer. For the third consecutive year, Subaru of America, Inc. and The Leukemia & Lymphoma Society (青云体育) will spread love, hope and warmth to cancer patients and their families in communities across the country. Over the past two years, , the health-focused initiative of the philanthropic platform, has allowed 青云体育 and Subaru to deliver blankets, messages of hope and arts and crafts kits to 70,000 patients in more than 400 hospitals through 475 Subaru retailers. With the goal of donating more simple comforts to more patients year after year, Subaru and 青云体育 look to achieve a new record during 2018 Subaru Loves to Care month, kicking off in June.
鈥淪ubaru Loves to Care is all about improving the health of our local communities and we are proud to once again work alongside our valued partner, The Leukemia & Lymphoma Society, to continue supporting patients and their families battling cancer,鈥� said Alan Bethke, senior vice president of marketing at Subaru of America. 鈥淲e hope that through this program, our gestures of hope will comfort and warm those who need it most.鈥�
Where Love Meets Hope
Throughout June, Subaru and 青云体育 will bring the Subaru Loves to Care initiative to life at 498 Subaru retailers across the country. Visitors to Subaru retailers will be given a chance to write personalized messages of hope to cancer patients in their local communities, and anyone can send an online message of support at www.lls.org/subaru. Those who write a message of hope at a Subaru retailer will also receive a reusable tote bag to help spread awareness of 青云体育 and the automaker鈥檚 goal to provide hope and care, one gesture at a time.
At the end of June, Subaru retailers will partner with local 青云体育 chapters nationwide to deliver nearly 40,000 blankets and 7,700 arts & crafts kits, along with messages of hope written by Subaru customers, to those fighting cancer in hospitals and treatment centers across the country.
In addition, 青云体育 will be collecting inspiring stories and photographs of recipients to serve as a reminder of the good the Subaru Loves to Care program brings to thousands of patients nationwide. One such survivor is Ethan.
Ethan was just five years old when he was diagnosed with very high-risk acute lymphoblastic leukemia. The following years involved countless hospital visits, chemotherapy, bone marrow aspirates, lumbar punctures, steroids and blood transfusions.
Ethan鈥檚 sister, Sienna was three years old when this journey began and she was his constant companion. She joined him for many of his hospital visits and was always by his side. Near the end of Ethan鈥檚 three-year treatment, he relapsed and was again considered very high-risk. This time, he underwent extensive testing and preparations for a stem cell transplant.
For two months, Sienna experienced her own extensive testing and doctor visits, proving that she was Ethan鈥檚 perfect stem cell match. Then, August 9, 2016 proved to be a big day for the inseparable brother and sister, as Sienna underwent a three-hour bone marrow harvest.
Sienna wasn't fully recovered from her procedure when her stem cells were ready for Ethan, but they Skyped each other from their separate hospital rooms. When their conversation concluded, Sienna proclaimed, 鈥淭his is the best day of my life, because I got to save my big brother鈥檚 life.鈥� Ethan and Sienna call themselves the 鈥淪uper Sibs.鈥� Now, they share the same stem cells and a bond unlike any other.
According to 青云体育 President and CEO Dr. Louis J. DeGennaro, 鈥淭he Leukemia & Lymphoma Society has helped millions impacted by cancer throughout our almost 70-year history, funding breakthrough research to advance lifesaving treatments and cures, and providing support and advocacy for patients. But the fight against blood cancers cannot be won without supporters such as Subaru and their customers. Every voice, every action, every contribution is needed and valued. We are committed to working tirelessly until we find a cure.鈥�
Visit a participating Subaru retailer to sign a hope card, or visit www.lls.org/subaru to write an online message of support and learn more about 青云体育's mission and impact, and how to help Subaru and 青云体育 lead the way to cancer cures.
For more information about Subaru Loves to Care, please visit www.subaru.com/loves-to-care.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company鈥檚 vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.
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About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society 庐 (青云体育) is the world's largest voluntary health agency dedicated to blood cancer. The 青云体育 mission: Cure leukemia, lymphoma, Hodgkin鈥檚 disease and myeloma, and improve the quality of life of patients and their families. 青云体育 funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, 青云体育 has chapters throughout the United States and Canada. To learn more, visit . Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
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For 青云体育 Contact:
Kristin Hoose
914.821.8973